All about Cosmoprof

Here is a brief summary of my day at Cosmoprof.   

Cosmoprof North America – the only all-encompassing business-to-business beauty trade show event in North America! Organized by product categories, there are four pavilions that cover the entire spectrum of the beauty industry. Visit the Cosmetics Personal Care Pavilion, Packaging, Contract Manufacturing & Private Label, Spa & Wellness and Professional Hair, Nails & Tools to see trends and newness from within all segments of the beauty industry. Strong international participation solidified by the presence of country pavilions give you the global perspective on emerging trends.     

8am-10am  PBA Annual Business Forum (Keynote speakers, James Carville and Mary Matalin)

To be honest, we went to hear the keynote speakers and didn’t know anything about the PBA.  The Professional Beauty Association or PBA is made up of salons, spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole. 

James and Mary were fabulous, witty, and offered keen observations on how this Presidential election is unprecedented and will be referred to historically for generations to come.  The two of them made several cracks at their odd ball relationship.  Mary quoted Dennis Miller when he called her husband, “a snake oil salesman who actually looks like a snake.”

This early morning meeting was the highlight of our entire trip!

10am- 4pm  Cosmoprof

We entered the Mandalay Bay Convention Center to pick up our badges and walked into the white- carpeted immense pavilion with 100’s of booths promoting every type of hair care, nail care, skin care, spa equipment, and salon tools imaginable! 

The exhibitor’s objectives are to get buyers interested in purchasing their product.  Being a beauty blogger and a bit of a beauty product junkie, I was curious about anything that stood out as original and innovative.  Each company wants to stand out with the next big breakthrough product which can differentiate their product from what is already out there.   I observed and admired the hard work that all these exhibitors had put into this show.   And oh-ho baby, this Cosmoprof show did not disappoint!

Here is a list of some of the people I met with and will be reviewing their products in the next few weeks. 

Curly Q and Curls Hair care - visit with Mahisha, who developed a naturally curly hair care line for children and adults.  I cannot wait to try their “Milkshake” leave-in conditioner.

“Pencil Me In” Healthy Eyeliner – Linda created a beautiful palette of glide-on eye liners that have a built in pencil sharpener.  Brilliant idea and offers them at a great price ($6 a piece).  I am sending Mo one to review and cannot wait to hear what she has to say about it!

Mommy Makeup with the CEO Debra and Jeremy (many thanks for the VIP pass to Cosmoprof).  Debra developed a goof-proof cosmetic line to assist busy women who want to look their best.  Many of her products are “multi-taskers” and serve more than one purpose to keep our daily beauty routine to a minimum.

Brazilian Keratin Treatment - the founder and beautiful Marcia created an alternative way to smooth and straighten hair temporarily, and claim that this product is safe on all types of chemically treated hair. 

LillyPilly Australia - Simon demonstrated and explained that the antioxidants from the Australian native LillyPilly fruit make this skincare lotion unique.

Cyclic Nano - A collagen based cleanser uses Nano Silver Technology, and claims anti-aging and skin clearing qualities.  I really enjoyed my visit with Edwin and Edward.

Napoleon Perdis - with the gifted Gloria, who is the “Official Makeup Artist” for Napoleon Perdis and gave me a fabulous cosmetic makeover!   She announced that Napoleon Perdis is launching a new television reality show this fall, “Get Your Face On With Napoleon Perdis.”  This show will be searching for a new cosmetic Protégé for the company in the US.   NP has also created a new, more affordable NP “Set” cosmetic line that will soon be sold at Target stores.

Miss Oops! – Makers of Miss Oops ® JAKs ^TM , the Miss Oops ® Boob Tube ^TM, and Miss Oops ® Pucker Protector ^TM.  My 14 year old daughter Amanda put the Boob Tube to work while wearing a sundress yesterday and this product helped cover-up some of her cleavage, and made me feel so much more at ease.

GINGI - their skincare philosophy is that quality and simplicity is the root of success and uses only the purest water and the finest highest quality natural ingredients available.

Cures Skincare by Avance – Denise discussed with me how CURES primary focus is on skin conditions and not on skin types. CURES has created services and treatments that claim to treat the root cause of the condition, offering long-term results.

SK1N Probiotic Systems - a skincare line that is the first to incorporate the use of probiotics to combat acne.

Smart Beauty- Funky and creative temporary and semi-permanent hair color sprays, including a bikini color kit!  I accidentally introduced myself to the women working there as a “beauty booger” instead of a “beauty blogger,” and they didn’t let me live that one down.  Oops!  They gave me some deep russet highlights and made me feel like a million bucks.  They had the coolest buttons at their booth like, “I am a natural blond, and I can prove it!” and “Hell yeah I color my hair!”

Viktoria De’Ann Cosmeceuticals - Viktoria hired a team of chemists that worked for several years to develop a new way to deliver peptides into the skin.  She uses all natural ingredients and has kept her products at reasonable prices.

Goldfaden Skincare -a high end skincare line that incorporates Red Tea.

I had such a wonderful time meeting and learning about what these companies had to offer.  In the next few weeks, Mo and I will be using and reviewing these products and let you know what we think about them!