Urban Decay hits Prime time!

Per usual, the arrival of new Urban Decay products means everything else got pushed aside for a while. Hey, I love Urban Decay and I’m not ashamed to admit it! There are a whole slew of new goodies but I’m JUST going to give my thought on all the new primers I tried in this post.

Now, I’m a little outside the norm when it comes to UD’s Primer Potion. I just don’t love it. I know, I’m crazy, but I’m a Too Faced Shadow Insurance gal myself. Nonetheless, I tried not to let my feeling about the eye primer taint my opinion. With an open mind and a heart overflowing with adoration, I set out to test the endurance of UD’s newest babies.

At this point we’re all pretty familiar with eyelash primers. I’ve tried scads of them and most tend to be pretty similar. The problem I’ve had with a majority of them is that they tend to flake. By the end of the day I have bits of mascara scattered about my cheeks, like tiny grains of sand that have dropped to show people just how long I’ve been awake. NOT a good look for me. I’m pleased to say that this wasn’t a problem with the Urban Decay Eyeleash Primer Potion. Today it really got a workout, as I ran from one end of the airport to the other and back while filling in for missing employees. Our cave can get hot and muggy, and there’s no time for touch ups during a busy run, so products that stay in place are a must. Not only did the Eyelash Primer Potion do its job in that aspect, it also helped the bulk of my mascara stay in place when I had a quick cry later in the afternoon. These two exceptional events on top of great performance on average days make this primer something I can recommend with confidence. I didn’t get much extra volume from this primer, but I did get plenty of length without any clumping or spider eyes. At $17 it’s a slightly lower price point than many of the prestige primers out there, but a good deal more expensive than the mass market primer/mascara combos you’ll find at your favorite drugstore. Given my experience with the performance though, I’d rather layer my favorite mascara over this than use a combo I’m not really crazy about, less expensive or not.

I initially kind of passed over the Lip Primer Potion because of the pretty colors in my box, but I tossed it in my bag and toted it around with me anyways. Boy am I glad I did! When I decided to wear a lipstick to work instead of my usual gloss I applied a coat of this primer beforehand and my lipstick stayed through my entire shift beautifully. With the finicky nature of semi sheer lip colors, this type of product is fantastic, since it eliminates the color bunching on dry flakes and helps it to stay evenly placed. I was really impressed that this isn’t drying at all, but also isn’t too slippery and there is NO goop to speak of. It’s fairly light and very smooth, it feels good on, and it really helps everything stay put. I honestly think the $20 price tag is worth it because you only need a small amount per use and you may use it only once or twice a day. What’s 20 bucks when you don’t have to worry about your lip color?

Two other new additions to the line up are face primers. UD has formulated two versions of this primer, one for pore perfecting, and one for brightening. I am intrigued by the addition of Matrixyl 3000 to the brightening formula, since it’s a reliable anti wrinkle product, and I would love to know how it performs as a treatment in addition to being a primer. The pore perfecting claims a light, paraben free formula, while the brightening is more for moisture starved, mature skin. $30 puts them in the average price range for face primers and since I didn’t manage to get my mitts on them yet I would love to hear about your experience with these new products!